Search Engine Optimization is tactics used to increase visitors to a website by obtaining high ranking in the search engine results.
1. Optimizing Your Content
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before – the term “content is king” is thrown around more than a funnel at a frat party. But creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.
- Choose a catchy and descriptive title
- Focus on your design
- Organize your content
- Focus on your target audience
- Add interesting images
- Enhance your writing
- Avoid overwhelming your readers
- Choose content that will last for a while
- Link to yourself
- Post regularly
Write better titles.
The titles for your blog posts are almost more important than the content itself. That’s because titles help potential readers decide whether they should click and read more. Pay attention to the article titles you see on magazine covers. They entice readers with promises and solutions. When you do the same, your readership will increase.
Know your niche.
While you may be interested in sea life, exotic travel destinations, Little League baseball and weight loss, you’ll confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read and what specific messages you want to convey.
Use SEO Plugins
WordPress is known for its huge array of plugins that allow you to add functionality to your site without having to know how to code. Increasing blog traffic isn’t just about performing marketing duties. There are some technical elements to this as well. SEO plugins make this easy. With simple installation, all you need to do is enter the pertinent information into the provided text fields like you do any other kind of content. Check out Jetpack for the most comprehensive multi-use plugin.
2. Bringing in More Readers
Use social media platforms to promote your blog.
Possibly the most effective way to promote readership outside your friends and family is to promote your blog on social media. Although it can be difficult to manage multiple accounts, if you’re able to juggle your presence between a few different sites, you’ll likely notice a significant increase in viewers. Consider using social media platforms such as:
Write guest posts.
Locate other blogs that reach your target audience, and offer to contribute guest blog posts. If the site has a substantial audience, you can bet that readers will, in turn, want to engage with more of your content.
Build an email list.
Do this from day one by offering a free ebook or premium content that readers can only get by entering their name and email.
Grow a targeted Twitter following.
Twitter is the best platform to build a focused list of followers. It’s simplicity and unfiltered stream ensures your tweets with your content linked and embedded will provide visible attention.
Invite guest posters…
To gain free content and additional traffic from cross-promoting their guest submission.
Create evergreen content
This is a long-standing piece of content you can promote over and over again on social media.
Add social sharing buttons.
At the top and bottom of your blog posts, make sure you include social sharing buttons for Twitter, LinkedIn, and the other major social networks. Make it easy for readers to spread the word.
Focus on quality link building…
Because quality is more important than quantity. Don’t spread your efforts on getting all the links possible. Instead, focus on those from relevant sites that will bring you referral blog traffic.
Cross-promote to your mailing list.
Instead of writing all new content for your electronic newsletter, share the first paragraph from several recent blog posts and include a link to continue reading on the site. Not everyone is taking the time to read your blog each week, so this will help get your subscribers invested in your blog.